Ferrari is taking a groundbreaking step into the digital world by announcing the launch of a crypto token to auction off its legendary Le Mans-winning 499P race car. This exclusive opportunity is reserved for members of the Hyperclub, a private group for 100 ultra-high-net-worth individuals.

The digital token represents a new era for Ferrari, blending the prestige of its racing heritage with cutting-edge blockchain technology. By leveraging cryptocurrency, Ferrari opens access to this rare auction in an innovative, secure, and modern format. The move underlines the iconic brand’s ambition to engage elite collectors who are always looking for unique experiences and exclusive ownership opportunities.

The 499P, which boasts three consecutive Le Mans victories, is the center of attention in this unique digital auction. By using crypto tokens, Ferrari not only elevates the auction experience for its select clientele but also forges new ground in how rare automotive memorabilia can be acquired and owned in the digital age. This initiative signals an expanding intersection between luxury cars and emerging technology, setting a new precedent for future auctions and collector experiences.